Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services). This book provides over 2,000 Exam Prep questions and answers to accompany the text Scotland Industrial and Business Directory Items include highly probable exam items: Situation analysis, Product differentiation, Target audience, Wall Street Journal, Negotiation, Testimonial, Value proposition, Wall Street Journal, Need, Data warehouse, Profit margin, and more.