Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services). This book provides over 2,000 Exam Prep questions and answers to accompany the text Cuba Economic & Development Strategy Handbook Items include highly probable exam items: Brand management, Services marketing, Questionnaire, loyalty, Merchandising, appeal, Database marketing, buyer, Brand loyalty, Advertising Age, Product differentiation, Sales management, and more.