We may deny it expression and gratification, even as we may pretend that we are not hungry, afraid or in pain, and go without food, protection or relief from pain; but no exertion on our part will prevent us from experiencing love and craving its gratification. Nor can we experience it thru an act of will.
This absolutely involuntary character of the love craving must be borne in mind whenever we discuss the complicated and at times puzzling relations which it brings about between human beings.
The attitude of the average person to this question is extremely vague and illogical. The person obsessed by love cravings which are not meeting with the approval of his environment, justifies himself by stating loudly the overpowering character of his feelings:
"I cannot help loving him or her," "It is a feeling stronger than myself," "It came over me suddenly," "It was a case of love at first sight."