Microsoft Dynamics CRM 2013 Marketing Automation

In Detail

Microsoft Dynamics CRM 2013 provides an integrated approach to marketing. It enables integration between marketing and sales force automation, and is easily able to streamline and automate your marketing efforts. It also provides powerful visualizations that empower you to realize the efficacy of your marketing events.

This practical guide offers you a clear business perspective of the technology and helps to make your marketing efforts more profitable. The book is organized into six chapters with the intent of helping you become an effective marketer. Beginning with an introduction to marketing concepts in Microsoft Dynamics CRM 2013, you will learn about marketing lead funnel and the concept of targeted and customer centric marketing lists. You will be able to plan, create, and execute marketing campaigns in MS CRM. We will then move on to capturing and managing the campaign responses to measure the campaign performance. You will use CRM analytics and dashboards to manage your marketing goals. Finally, you will learn to enhance the capabilities of your campaign using third-party tools. In short, you will be guided in every phase of your marketing efforts.

Approach

An easy-to-follow guide with step-by-step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives.

Who this book is for

If you are a marketing manager, business analyst, or a CRM functional expert who wants to leverage Microsoft Dynamics CRM 2013 to create effective marketing strategies and run efficient campaigns, this book is for you. The book provides several step-by-step, hands-on examples for beginners to learn marketing concepts, and exercises to create advanced marketing strategies for experts. There are no specific prerequisites but an awareness of basic marketing and CRM concepts will be useful.